Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly,…
When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
Here is a checklist of what to look for in a marketing speaker: * Look for a professional public speaker who has done this many times before. * They should…
Marketing a service is different from marketing a product, isn’t it? For starters, you can’t see a service – just the people delivering it. If they are wearing a suit…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Pricing professional services can be a challenge. I know this, because it often comes up during conversations with clients. In theory, this is what you should do: 1. Decide on…
I heard a story about Winston Churchill. Apparently, he once gave a speech at a school. He stood up and said: “Never. Never. Never. Never. Never give up.” Then he…