Hubspot CRM https://www.hubspot.com/products/crm is a free to use Customer Relationship Management solution. It is cloud based, so that you can access it from a website browser or a mobile phone. Hubspot…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…
I am quite often asked: “Should I blog within my website or somewhere else?” The ‘somewhere else’ part may refer to separate blog (i.e. separate from your website), or a…
If you are a startup, or established organisation looking to launch a new enterprise, the big question is: “What should we call our new business?” Is this driving you around…
I am quite used to business people being cynical about Twitter. “That’s just for sharing cat pictures!” they shout at me, during my marketing speaker engagements. I have used Twitter for…
You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Here are 7 LinkedIn tips: 1). Update your Profile. Here are some LinkedIn Profile tips 2). Continually build your network, even when you’re busy. It is better to build your…
The world of professional selling has changed. In a connected, information rich world, the sales process has been turned inside out. The ‘hard sell’ is long gone. Today, decision makers…
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…