If you studied a large group of people for several years, you would find that their temperaments fell across a normal distribution curve. On the left of the curve lies…
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Do you have a LinkedIn company page? When did you last look at it? Have you checked out the analytics there? At the time of writing, there are over two…
Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…
To a large extent, human beings are creatures of habit. Think about your routine first thing in the morning. You probably do everything in the same order, don’t you? Without…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
Being consistent is a message in its own right. This is true for life in general. It is particularly true when it comes to sales and marketing. Having chosen your…
As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
In the last century, I ran a PR agency for nine years. We made lots of companies and brands famous in their marketplaces, via media relations. I was often asked…
Here are some LinkedIn Profile tips. You don’t get a second chance to create a good first impression – so it is important to have a professional, current Profile. ► Your…
I have decided to write a new business book and to blog about the process. Feedback and encouragement would be welcomed! I was, quite frankly, lucky with regards to my…