Have you come across the SEO term ‘Snack pack’? It means, in ‘Google language’, the 3 local listings that appear within a Google search (they materialise underneath the paid for…
For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…
Here are some of my favourite creative thinking quotations: “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” ~ John Cage “To live…
I am busy marketing consultant, trainer, speaker and author. My wife and I have four (grown up) children, one house, one garden and our own business. My email inbox is…
I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog…
As a Mailchimp trainer I am often asked how to get more people to subscribe to a list. Here are 17 ways to do this: 1. Embed a subscription form…
Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients and members of The Marketing Compass…
I am often asked about the benefits of having a CRM system. After all, what is wrong with having all of your contacts in Outlook, Excel or within an old…
Yesterday, I went out for a run. Well, OK, a jog. Or, more accurately, a fast walk with brief bursts of jogging. I haven’t been for a run in a long…
I have studied SEO, search algorithms and, in particular, Google for many years. Some people write blogs just for the SEO impact. It is true that keyword rich blog content can…