When it comes to networking and ‘building your list’, which is more important: quality or quantity? My 3000+ clients have often said to me: “I want to market to the…
Over a 30 year period as a marketing consultant, I have produced a lot of plans for my 3,000+ clients. I ask a new client whether they have a written,…
I am often asked by clients and members of The Marketing Compass: “Should I give information away for free?” The answer is yes – regardless of your type of business….
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
Marketing automation enables you to to send emails to customers, which are triggered by their behaviour. I know of a company that specialises in this area and they routinely quadruple…
Here are seven reasons why your marketing is failing (or not working like a well oiled machine): STRATEGY In the midst of confusion, do you have a clear strategy? Does…
As we approach Wolfgang Amadeus Mozart‘s birthday on January 27th, you will be hearing a lot about him in the media. At four years old, Mozart absorbed music like a…
During my career, I have launched many businesses and I have advised thousands of startups. Many people have a desire to begin their own business. In addition, established businesses launch…
If you understand yourself you will be better able to understand others. There are many theories of the self. According to Jane Loevinger there are are seven stages of self development: 1. Opportunist: self…
Have you thought about your marketing strategy recently? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? Do you have an easy to understand…