I am often asked: “What does a marketing consultant do?” The answer is that they provide strategic advice and guidance. When it comes to marketing, as in so many other…
Salesperson: “Hello, would you be interested in…..” Customers: “No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No….
Are you looking for a Mailchimp training open course or in-house Mailchimp training? I have used a range of other email marketing services – so why did I go with…
“When should I send out newsletters?” I am often asked this question, particularly because I am a MailChimp trainer. I used to say: “Between 10:00am and 12:00pm on Tuesday, Wednesday…
How easy is it for customers to do business with you? How many ways can they find your enterprise? How many ways of contacting you are there? Buyers are busy….
Are you a creative person? Do you think that creativity is important, within a business context? Do new ideas come to you all the time? Do you trap these ideas…
A few days ago, a Navigator member of The Marketing Compass community asked me to show them around Google Analytics. So I am writing a guide on this subject. It contains…
As I am sure you know, Microsoft has launched Windows 10 today. I was listening to German radio this morning and it was all over their news, so I imagine…
Have you noticed that people complain more than they used to, or is it just me? (Uh Oh. I am becoming a Grumpy Old Man, aren’t I?) Do we live in…
Me too marketing = having an undifferentiated product or service which is the same as the competition. It is all too easy to become just another “me-too” business, with the…