How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
Here is a checklist of what to look for in a marketing speaker: * Look for a professional public speaker who has done this many times before. * They should…
Marketing a service is different from marketing a product, isn’t it? For starters, you can’t see a service – just the people delivering it. If they are wearing a suit…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…
Pricing professional services can be a challenge. I know this, because it often comes up during conversations with clients. In theory, this is what you should do: 1. Decide on…
You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…
In human relationships, trust is everything. When it comes to marketing goods and services, there is a shift in terms of where trust originates from. Throughout the world, companies have…