Marketing is all about customers. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have had this summer, with a wide…
I am often asked about the benefits of having a CRM system. After all, what is wrong with having all of your contacts in Outlook, Excel or within an old…
When it comes to networking and ‘building your list’, which is more important: quality or quantity? My 3000+ clients have often said to me: “I want to market to the…
Over a 30 year period as a marketing consultant, I have produced a lot of plans for my 3,000+ clients. I ask a new client whether they have a written,…
I am often asked by clients and members of The Marketing Compass: “Should I give information away for free?” The answer is yes – regardless of your type of business….
Here are seven reasons why your marketing is failing (or not working like a well oiled machine): STRATEGY In the midst of confusion, do you have a clear strategy? Does…
During my career, I have launched many businesses and I have advised thousands of startups. Many people have a desire to begin their own business. In addition, established businesses launch…
Have you thought about your marketing strategy recently? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? Do you have an easy to understand…
I am often asked: “What does a marketing consultant do?” The answer is that they provide strategic advice and guidance. When it comes to marketing, as in so many other…
How easy is it for customers to do business with you? How many ways can they find your enterprise? How many ways of contacting you are there? Buyers are busy….