Me too marketing = having an undifferentiated product or service which is the same as the competition. It is all too easy to become just another “me-too” business, with the…
Acorn consumer segmentation is a geodemographic UK consumer classification system from CACI that segments the population by location. Acorn can be used to help a brand to segment its market and improve…
Marketing techniques seldom work on their own. The first step is to generate brand awareness. If you have a budget, then you can create awareness via advertising, exhibitions, sponsorship, printed…
I’m often asked for marketing strategy advice as I have worked with several thousand businesses in this area. Here are some of the questions that I ask, during an initial…
According to Robert Peston (the BBC’s Economics Editor), the UK is in pretty good shape. In a recent article in The (London) Times (December 30th 2014, page 29) he referred…
What are your Marketing Critical Success Factors? I have developed a list of 100 of them, based on 25 years’ of marketing consultancy / 2,500+ clients. What is working and what…
Are you reluctant to spend money on your marketing? Are you are running a small business or a startup – or has your budget run out? If that is a…
Here are 50 ways to promote your enterprise (taken from my master list which has 300+ methods). Alliance Marketing Partners Article marketing Banner ads (internet) Blogging Books (authorship) Brochure Case…
A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…