MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
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I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
During my MailChimp training open workshops in London & in-house training sessions, questions arise about every aspect of email marketing. Here are 16 of them: 1. Is your subscriber base…
Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
