MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
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We use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The company is based in…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
37 Promotional categories There are 300 ways to promote your enterprise. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
The Marketing Compass member Margi Ross (of Conscious Feminine fame) and I were talking about Podcasting during our monthly conversation. Podcasts have become popular, partly because since 2014, the Podcast…
If media coverage is part of your promotional mix, add a Press Room web page to your website. This is a professional touch and will help journalists. Therefore, it will…
MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
Description tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not there, the SERP result may show random…
I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
