Website speed is important. If it takes ages for your pages to load, visitors will disappear. Amongst other things, website loading speed is a Google search engine ranking factor. If…
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Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
Google sees inbound links (also known as backlinks) to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
Within The Marketing Compass, we discuss Description tags. They provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
