Here are 12 SEO tips: SEO tip 1: Create an alphabetical list of keywords & phrases. Add all of the obvious words and terms. SEO tip 2: Create separate Title…
Have you come across the SEO term ‘Snack pack’? It means, in ‘Google language’, the 3 local listings that appear within a Google search (they materialise underneath the paid for…
I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog…
I have studied SEO, search algorithms and, in particular, Google for many years. Some people write blogs just for the SEO impact. It is true that keyword rich blog content can…
A few days ago, a Navigator member of The Marketing Compass community asked me to show them around Google Analytics. So I am writing a guide on this subject. It contains…
Here is a Google page which shows you whether your website is mobile friendly: https://www.google.co.uk/webmasters/tools/mobile-friendly Google is making significant changes on April 21st 2015 (‘mobilegeddon’). There may be adverse effects…
You can register your enterprise (for free) within Google My Business: https://www.google.com/business This is the place to get your business onto Google Search, Maps and Google+. Google My Business helps…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…