I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog…
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I have studied SEO, search algorithms and, in particular, Google for many years. Some people write blogs just for the SEO impact. It is true that keyword rich blog content can…
Here is one way of looking at the customer journey. Profiling: Think about the type of people that you want to reach. The information should be in the Segments section…
Here are 15 Facebook marketing tips: Login every day and check the FB timeline (‘Newsfeed’) …and Like, Comment and Share other people’s posts Post regularly Increase the frequency of posts, i.e. three…
WordPress started life as a blogging tool and was released in 2003 by its creators, Matt Mullenweg and Mike Little. The software is free to use and it has developed…
Buffer https://bufferapp.com enables you to load up several days’ worth of social media updates, press the button and forget about it. Buffer (AKA Bufferapp) offers a free version (up to…
I like the Apple 4 that I have owned for several years, however, I have been finding the (3 and a half inch) screen to be a little on the…
Are you a WordPress user? When you login to your site, you should find ‘Quick Draft’ within the Dashboard (which is the top item on the menu on the left…
Following on from Part 1 of How to generate new ideas for content marketing / blogs ….here are 14 more ways to produce new ideas for content marketing / blogs: 15. Can you…
Hootsuite’s Hootlet enables you to search social media and share directly from a webpage. Hootlet is a free website browser extension, available in Google Chrome and Mozilla Firefox. It can be…