Headlines are the gateway to your website, blog, newsletter, e-shot, advertisement, direct mailshot or any other promotional piece. Ineffective headline? The result = fewer readers and sales. “On average, five…
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Here are 7 LinkedIn tips: 1). Update your Profile. Here are some LinkedIn Profile tips 2). Continually build your network, even when you’re busy. It is better to build your…
Here are 10 ideas for attracting more clients via LinkedIn: 1. Start with objectives. What sort of clients are you trying to talk to? How many clients do you want? Where are…
Buffer is an easy to use way of auto posting to Twitter. Here is a quick guide to using it: 1. Login to your Twitter account 2. Open: https://buffer.com 3. Within…
I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog…
I have studied SEO, search algorithms and, in particular, Google for many years. Some people write blogs just for the SEO impact. It is true that keyword rich blog content can…
Here is one way of looking at the customer journey. Profiling: Think about the type of people that you want to reach. The information should be in the Segments section…
Here are 15 Facebook marketing tips: Login every day and check the FB timeline (‘Newsfeed’) …and Like, Comment and Share other people’s posts Post regularly Increase the frequency of posts, i.e. three…
WordPress started life as a blogging tool and was released in 2003 by its creators, Matt Mullenweg and Mike Little. The software is free to use and it has developed…
Buffer https://bufferapp.com enables you to load up several days’ worth of social media updates, press the button and forget about it. Buffer (AKA Bufferapp) offers a free version (up to…