I am often asked what are the business benefits of using Twitter / X? It can increase your search engine ranking, as Google indexes Tweets. It can bring visitors to…
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Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
Here are some ways to get more followers on X (formerly known as Twitter): * Fill in / update your X profile. Make it interesting!* Include a photograph of yourself…
Within this brief video blog, I describe how to open up your favourite social media sites, first thing in the morning. Whether you use Google Chrome, Microsoft Internet Explorer, Mozilla…
