How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
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Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to…
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
What are the four benefits of business blogging? Do you blog? Discover the answers within this 2 minutes 23 second audio blog. How often do you blog? What challenges do you…
Customers love case studies. They describe how a real person is using your products / services. They are equally useful in B2B and B2C marketing. A case study is a…
Is writing part of your work? Do you enjoy writing or do you find it a struggle? Writing can make a significant difference to your sales and marketing results. For…
Headlines are the gateway to your website, blog, newsletter, e-shot, advertisement, direct mailshot or any other promotional piece. Ineffective headline? The result = fewer readers and sales. “On average, five…
You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Here are 10 ideas for attracting more clients via LinkedIn: 1. Start with objectives. What sort of clients are you trying to talk to? How many clients do you want? Where are…
For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…