For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…
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Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients and members of The Marketing Compass…
The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven…
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