Marketing strategy

*  Begin with a concise, written marketing plan which should focus on customers and how you serve them.

*  Here is 17 point marketing strategy checklist

*  Build a brand not just a business and have a clear brand strategy

Your website

*  Your website is your marketing hub and your website homepage first impressions matter

*  Here is a Digital Marketing checklist

Your promotional mix

*  There are 36 promotional mix categories and at least 300 different promotional techniques – how many of them are you using?