How to Get Clients to Come to You, by Nigel Temple
How to Get Clients to Come to You describes a seven-stage system for attracting & keeping clients. Written for small businesses, it focuses on practical and proven low-cost marketing techniques. The book is packed with useful tips and ‘how-to’ information. It is written in a relaxed and entertaining style and for busy people!
“This book highlights simple yet effective principles for business success,” says Paul Gostick, Chairman of The Chartered Institute of Marketing (CIM). John Wright, National Chairman of the Federation of Small Businesses (FSB) writes, “Making sure that your potential clients know what you can deliver for them is a vital skill… Nigel Temple sets out how to do that in admirable detail and in a way that can be instantly implemented.”
The Guardian recommended the book and said that it contained ‘nuggets’.
Thames Valley News said: “An easy-to-read guide showing how to make your business highly profitable.” CA Magazine said: “Lots of good advice. A quick, practical read.” It has featured as a Book of the Month on The Business Channel, which is broadcast via Sky.
Signed copies are available for £9.99 including postage and packing.
Book review by Imogen Lock, Director, Sheeran Lock
“This is a gem of a book – packed full of practical, tried and tested techniques. It’s written in clear, concise English and is refreshingly jargon free. Each chapter describes one of the seven stages on the journey to attract and retain clients. There is an executive summary at the beginning and a marketing checklist and glossary of terms at the back, as well as other useful appendices.
Each stage is presented in short, snappy paragraphs with diagrams and break-out boxes to illustrate or reinforce points made. Chapter summaries provide a useful reminder of key elements and, collectively, a solid structure for a marketing plan. Headings, illustrations and break-outs make effective use of a single colour which draws the eye, whilst wide margins and generously spaced text make it very user-friendly.
How to Get Clients to Come to You is written with passion for – and a deep knowledge of – sales and marketing and is a compelling, up-beat and well-paced read. Don’t be fooled by its pocket size – it is crammed with information making it both an excellent reference and an invaluable stimulus for successful marketing.”
The Marketing Compass Manual by Nigel Temple
Over 50,000 words of structured marketing advice, within a printed ring binder manual. Learn about marketing strategy and planning, how to create a customer centric business, interpersonal and written communication, free and low cost promotional techniques, internet marketing and professional selling.
The Manual is available as part of Navigator membership of The Marketing Compass.
This Manual shows you how to:
* Create a clear vision for your enterprise
* Think strategically about your business and your marketing
* Reconsider your business / marketing model
* Refer regularly to your marketing plan
* Be more creative and use creative thinking techniques
* Communicate using both sides of the brain
* Think ‘brand’ at all times
* Be customer focused
* Write often, well and clearly
* Write compelling copy
* Increase your promotional mix
* Improve the effectiveness of your website
* Understand and use SEO and social media
* Make better use of email marketing
* Continually improve your marketing
* Measure your results
* Have fun along the way!