Social media strategy training

Are you looking for a social media strategy training workshop? Nigel can help you to create a social media plan and show you how to improve your results in this area of marketing communications.

Strategic objectives
• Build brand awareness and reach.
• Driver traffic to your website.
• Generate more business.

nigeltemplearmsfoldednotiever2Course content
• Creating a social media strategy for your business.
• Setting objectives and measurement criteria.
• Creating a social media marketing plan (accessible via the web).
• Blogging strategy, including objectives, copy length, frequency etc.
• Use of images, infographics and videos.
• Content marketing plan (accessible via the web).
• Copywriting style and brand voice.
• How to get the copywriting done.
• Choosing the most appropriate social media channels.
• Best practise for brand development.
• How to increase readership and retention levels.
• How to reach decision makers and influencers.
• How to generate customer engagement.
• How to create customer conversations.
• How to attract more sales enquiries.
• Detailed feedback on your social media accounts, profiles etc.
• Specific advice for using each social media platform.
• Monitoring and measuring the right things / ROI.
• Action points and next steps.

Learning & Development outcomes
• Generating more sales enquiries at a lower cost per enquiry.
• Deeper levels of communication with clients (current and prospective).
• Enhanced opportunities for brand reach and company growth.

Nigel offers Twitter training and LinkedIn training.

Contact us for a no obligation discussion / quotation. In the first instance, email or call Joanna on 01628 773128. Or fill in the form below (please mention ‘Social media strategy training’).