AEO Answer Engine Optimisation training
Buyers now ask AI for recommendations. Learn how to get ChatGPT, Claude and other answer engines to mention your business. This live, in-house online workshop shows your team how to turn AI searches into website traffic, enquiries and sales.
£498 (no VAT). Two hours. Up to five people from one organisation.
More than five people? Email for a quote.AEO training that helps AI recommend your business
Google search is still there. However, AEO (Answer Engine Optimisation), also known as AI search, is becoming more important. Buyers use AI to find, evaluate and buy products and services.
Many buyers now start with an AI assistant. They ask questions. They compare options. They shortlist suppliers. If your business is not in these answers, you are invisible at the point of decision.
The workshop explains how tools such as ChatGPT act as answer engines, rather than search engines. You will learn how to make your business visible inside these systems and how to influence what AI recommends.
The session is practical and uses real examples. It shows how AEO supports SEO rather than replacing it. It also shows where traditional search is losing ground to AI driven discovery.
As this is an in-house workshop, we focus on your website and your AEO strategy.
What you will learn
- How AEO works and how it differs from Google search
- What answer engines look for when making recommendations
- How to structure your website and content for AEO
- What you should focus on outside of your website
- How to use prompts to test your own AEO visibility
- How to spot gaps for quick wins
What will your team cover during the AEO workshop?
Here are the main topics.
How AEO works
See how answer engines find and select information and how this differs from a Google search.
What AI looks for
Understand the signals that answer engines use when they recommend a supplier, product or service.
Your website and content
Learn how to structure pages and content so that AI systems can read, understand and quote them.
Beyond your website
Find out where else your business needs to appear, so that AI has more reasons to mention you.
Testing your visibility
Use prompts to check what AI says about your business today and how you compare with competitors.
Gaps and quick wins
Spot the gaps in your AEO presence and agree the actions that should come first.
Who benefits from AEO training?
The workshop is for organisations that want more web traffic and enquiries from AI searches.
Marketing departments that want to add AEO to their SEO and content plans
Small businesses that need active buyers to find them through AI
Business owners and directors who want to understand how AI is changing the way buyers choose suppliers
Brands and companies that want AI systems to recommend their products and services
Charities and other organisations looking for more website traffic and awareness
Website and content teams who need to know how to structure pages for answer engines
What workshop delegates say
Nigel has trained over 10,000 marketing professionals and business owners. Here is what some of them have to say.
‘During Nigel Temple’s Answer Engine Optimisation workshop, he presented a wealth of information that will undoubtedly help me adapt my website content for the AI Search environment. Concepts and ideas were well researched and presented, with real life case studies that showed how Nigel is using these techniques in his own business.’
‘I attended the Answer Engine Optimisation (AI Search) workshop hosted by Nigel Temple, and found it to be extremely informative and worthwhile. Nigel presented the material in a clear and accessible way, breaking down what can often feel like a complex topic into practical, understandable steps. I particularly appreciated the practical examples and actionable advice, which I can apply in my own role.’
‘The AI training that Nigel delivered was both insightful and enjoyable. The agenda was clear and he welcomed questions throughout. I now feel a lot more confident using AI and would recommend this training to any new AI users.’
‘Following the AI training session with Nigel, I have completed in a morning, what would otherwise have taken several painful weeks to complete. Being able to quickly test ideas and phrasing is amazing.’
‘Many thanks for a really comprehensive training session on AI. Nigel provided a clear and logical insight which has inspired me and given me the confidence to engage in the technology and explore how I can use it for my business.’
‘I found the training to be very informative and I enjoyed the relaxed style, which made it easy to ask questions. I am more informed and excited about discovering more about AI.’
Potential to appear in AI searches quickly
Unlike traditional SEO, you can potentially appear in AI search results quickly. Other companies are already benefiting from AEO. The months ahead will reward those who learn how to get AI’s attention.
Marketing and AI combined
The workshop combines Nigel’s marketing background with three years of AI strategy training. It gives marketers and business owners a clear route from AI curiosity to measurable lead generation.
A detailed guide is included
Each delegate receives a detailed guide. It is packed with helpful tips and ideas, so your team can keep working on AEO after the session.
Answers to your questions
This is a live, small group workshop. Ask your questions as we go and leave with a clear understanding of AEO.
Ready to go ahead? You can schedule and pay for a two hour workshop for up to five people for £498 via the green button at the foot of this page.
Nigel Temple, AI and marketing specialist
Nigel is a marketing and AI specialist. For many years, he provided SEO training. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years.
He has advised 3,000+ clients and trained over 10,000 marketing professionals and business owners. He was an early adopter of AI within marketing and he uses AI in his business every working day.
Nigel combines his knowledge of marketing strategy, SEO and AI during this workshop.
Frequently asked questions
What is AEO (Answer Engine Optimisation)?
AEO is the process of making your business visible in the answers given by AI tools such as ChatGPT and Claude. It is also known as AI search. The aim is for AI systems to mention and recommend your business when buyers ask questions.
How is AEO different from SEO?
SEO helps your pages to rank in search engine results. AEO helps your business to appear inside the answers that AI tools write. AEO supports SEO rather than replacing it and the workshop shows how the two work together.
How quickly can we appear in AI search results?
Unlike traditional SEO, you can potentially appear in AI search results quickly. Results depend on your sector, your website and your wider online presence. The workshop shows you how to test your visibility and where to find quick wins.
Who should attend the AEO training?
The workshop is for marketing departments, business owners and anyone responsible for your website or content. Up to five people from one organisation can attend. No technical knowledge is needed.
How is the workshop delivered?
It is a live, in-house online workshop that lasts two hours. As it is for your organisation only, we focus on your website and your AEO strategy. There is time for your questions throughout.
How much does the AEO training cost?
The workshop costs £498 (no VAT) for up to five people from one organisation. This includes the two hour live session, interactive Q&A and a detailed guide. Book a session online or email nigel@nigeltemple.com.
Ready for AI to mention your business?
Book an AEO training workshop with Nigel Temple for your team. £498 (no VAT). Two hours, for up to five people from one organisation.
More than five people? Email for a quote.All trademarks acknowledged.