How to improve marketing results:

Step 1 Marketing strategy

*  Begin with a concise, written marketing plan which should focus on customers and how you serve them.

*  Here is 17 point marketing strategy checklist

*  Build a brand not just a business and have a clear brand strategy

Step 2 Your website

*  Your website is your marketing hub and your website homepage first impressions matter

*  Here is a Digital Marketing checklist

Step 3 Your promotional mix

*  There are 36 promotional mix categories and at least 300 different promotional techniques – how many of them are you using?

Step 4 Sales / Conversion

*  Are you using a defined sales process?

*  Do you have sufficient sales leads?

My best way to improve marketing results is to keep learning. You can do so here: The Marketing Compass

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Free 10,000 word Marketing Strategy book

I write about marketing within my blog and we talk about it within  The Marketing Compass – which you can join for free. You can ask for some feedback on your marketing strategy, website or marketing activities there.

Effective marketing advice and help from a professional marketing consultant, trainer, speaker and author. Over 3000 clients. Focus = improving sales and marketing results. If you’re looking for impartial sales and marketing guidance and ideas, you’re welcome to talk to me. I have probably had direct experience of your type of business. Call 01628 773128 or email me – I look forward to hearing from you.

My services include marketing consultancy, training, coaching, website copywriting and public speaking. I consult, train and give talks on marketing strategy and plans; copywriting; website strategy and reviews; SEO; MailChimp email marketing; and creative thinking.

Marketing consultant, trainer and speaker

Would you like to overhaul your marketing? If that’s a “Yes”, by all means contact me. I would be delighted to talk to you. Tel: 01628 773128 or email me by clicking here.

I wish you all the best with your marketing.

 

More information:

Nigel served as a Faculty Member and Course Director with the Chartered Institute of Marketing (CIM), the world’s largest professional marketing body, for 12 years.

He holds an honours degree in marketing, from Greenwich University. He was originally trained to sell by Rank Xerox. Nigel is a trainer in Tony Buzan’s Mind Mapping and Learning-to-Learn systems.

Here is a glossary of marketing terms.

Follow Nigel on Twitter: www.twitter.com/nigeltemple