Marketing strategy
* Begin with a concise, written marketing plan which should focus on customers and how you serve them.
* Here is 17 point marketing strategy checklist
* Build a brand not just a business and have a clear brand strategy
Your website
* Your website is your marketing hub and your website homepage first impressions matter
* Here is a Digital Marketing checklist
Your promotional mix
* There are 36 promotional mix categories and at least 300 different promotional techniques – how many of them are you using?