Marketing strategy

* Are you using a push or pull marketing strategy?

*  Here is 17 point marketing strategy checklist

*  Do you stand out from the crowd? Read this article about differentiation

*  Begin with a concise marketing plan which should focus on customers and how you serve them

* Build a brand not just a business and have a clear brand strategy

* What is the difference between positioning, differentiation and brand?

* Set sales and marketing targets


* Learn to love your customers

* Understand the customer journey

* It is important to test different marketing options

Digital marketing

* Decide whether you are going for a digital marketing first strategy

*  Here is a detailed digital marketing checklist

* Here is a list of digital marketing tools


*  Your website is your marketing hub and your website homepage first impressions matter

* Reduce your website bounce rate | Use website caching | Check your website speed

* WordPress benefits | Quick Draft | How many plugins?


* What are the benefits of business blogging? | How often should you blog?

* Find free images


* SEO strategy is important as it brings customers to you who are interested in your products / services.

* Title Tags | Description Tags | Anchor text links | Robots.txt file

* 2021 SEO Guide | SEO keywords | SEO tips | Link building

Promotional mix

*  There are 37 promotional mix categories and at least 300 different promotional techniques

* Here are 31 website promotion ideas.

Email marketing

* Send out a newsletter for example using Mailchimp

* Use automation i.e. via Mailchimp customer journeys


* Here are some copywriting tips

* Use the word ‘you’ more frequently within your copy

* Use the AIDCA copywriting model | Here is a what to write about checklist

* Continually strive to simplify your message

Personal development

* If you are a marketer, you must keep learning and avoid fear of failure

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Need some help?

* Would you like to talk to me about your marketing strategy? You are welcome to get in touch…