Marketing techniques seldom work on their own. Given that there are hundreds of promotional techniques available to you, think in terms of combinations. For example, for a particular marketing campaign…
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Nigel has worked with over 3,000 clients. He has trained over 10,000 people. He has a 93% trainee satisfaction rate. He has probably worked with businesses similar to yours. Nigel…
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I am worried about the businesses which are not using AI. What will happen to them? Since 2022, I have been providing AI consulting and training services to companies. Some…
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OpenAI is reshaping ChatGPT into more than a conversational AI tool. The company is developing a broader platform that brings together coding, AI agents, image generation and third-party services in…
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Anthropic has launched Claude Fable 5: a Mythos-class1 model that they have made safe for general use. This is relevant to marketers who are adopting agentic AI in their workflows.…
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Marketing is all about customers, even in an age of AI. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have…
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Here are 50 ways to promote your B2B business (taken from my master list which has 300+ methods). Advocates Alliance Marketing Partners Answer Engine Optimisation Article marketing Blogging Books Brochure,…
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Did you know that ChatGPT can create QR codes for you? Tell the AI which URL the QR code should link to. The AI can produce QR codes either in…
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Your enterprise should 'think brand' and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
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I'm often asked for marketing strategy advice as I have advised several thousand businesses. Here are some of the questions that I ask, during an initial conversation: * Do you…
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