How to get AI to mention your business
Buyers are increasingly using AI to find, evaluate and buy products and services like yours. Google search is still there. However AEO (Answer Engine Optimisation), also known as AI search is becoming more important.
Nigel provides AEO training. Discover how AI searches can generate awareness, website traffic, enquiries and sales. It’s all about getting the AI systems to mention you.
AI driven search is changing how buyers find you. Tools such as ChatGPT act as answer engines, rather than search engines.
You’ll learn how to make your business visible inside these systems. The focus is on how to influence what AI recommends.
The session is practical. It’s packed with tips, ideas and practical advice. It demonstrates how AEO supports SEO rather than replacing it. It also shows where traditional search is losing ground to AI driven discovery.
Many buyers now start with an AI assistant. They ask questions. They compare several options. They shortlist suppliers. If your business is not present in these answers, you’re invisible at the point of decision.
Interactive Q&A
Get answers to your questions during this workshop, ensuring that you leave the training with a clear understanding of how to benefit from AEO.
You’ll learn how to make your business more visible to active buyers. The focus is on how to get AI to mention you directly.
What you will learn
- How AEO works and how it differs from Google search
- What answer engines look for when making recommendations
- How to structure your website and content for AEO
- What you should focus on outside of your website
- How to use prompts to test your own AEO visibility
- How to spot gaps for quick wins
Potential to appear in AI searches quickly
Unlike traditional SEO, you can potentially appear in AI search results quickly. Other companies are benefiting from AEO and they’re reaping the benefits. 2026 is going to be a great year for those who learn how to get AI’s attention.
This workshop dovetails between Nigel’s marketing, copywriting and SEO background and three years of AI strategy training. It provides a clear route from AI curiosity to measurable lead generation.
A detailed guide is included. It is packed with helpful tips and ideas.
Testimonials
“I recently attended Nigel Temple’s AI Search workshop. Nigel presented a wealth of information that will undoubtedly help me adapt my website content for the AI Search environment. As always, concepts and ideas were well researched and presented, with real life case studies that showed how Nigel is in fact using these techniques in his own business.” Phil Whitting, FalTech GPS
“I found the Answer Engine Optimisation (AI Search) workshop hosted by Nigel Temple to be extremely informative and worthwhile. Nigel presented the material in a clear and accessible way, breaking down what can often feel like a complex topic into practical, understandable steps. The session provided valuable insights into how AI is shaping search and how it can be used effectively in a professional context. I particularly appreciated the practical examples and actionable advice, which I can apply in my own role. Overall, it was a very well-structured and engaging workshop, and I would highly recommend it to anyone looking to better understand and make use of AI in search and communications.” ~ Felicity Hunter, The Aberdeen-Angus Cattle Society
“Thank you for the AI Search workshop. The content was excellent and well presented.” ~ Marketing Manager, manufacturing company
“Thank you for the great AI session. It was really enjoyable and I’m left with lots of ideas.” ~ Tiffany L Lee, Vestergaard Sàrl
“I found the training to be very informative and I enjoyed the relaxed style, which made it easy to ask questions. I am more informed and excited about discovering more about AI.” ~ Sallie Leslie-Golding, Pool Industry Promotions
“Many thanks for a really comprehensive training session on ChatGPT. Nigel provided a clear and logical insight which has inspired me and given me the confidence to engage in the technology and explore how I can use it for my business.” ~ Kate King, Skylark Consulting
Nigel Temple
Nigel is a marketing and AI specialist. For many years, he provided SEO training. Nigel served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He has advised 3,000+ clients and he has trained over 10,000 marketing professionals and business owners. He was an early adopter of AI within marketing and he uses AI in his business every working day.
Nigel combines his knowledge of marketing strategy, copywriting, SEO and AI during this workshop.
Find out more
To find out more or to request a proposal, email: nigel@nigeltemple.com
AEO Training FAQ
Frequently asked questions about Answer Engine Optimisation training
About AEO Training
AEO (Answer Engine Optimisation) training teaches your team how to make your business visible in AI-driven search results. The workshop focuses on how AI systems like ChatGPT act as answer engines rather than traditional search engines, and how to influence what these systems recommend.
While SEO focuses on ranking in traditional search engines like Google, AEO focuses on being mentioned and recommended by AI assistants. The workshop demonstrates how AEO supports SEO rather than replacing it, and shows where traditional search is losing ground to AI-driven discovery.
Many buyers now start with an AI assistant to find, evaluate and buy products and services. They ask questions, compare options and shortlist suppliers. If your business is not present in these AI-generated answers, you’re invisible at the point of decision.
Unlike traditional SEO, you can potentially appear in AI search results quickly. The workshop shows you how to spot gaps for quick wins and test your own AEO visibility using specific prompts.
Training Details
The workshop covers how AEO works, what answer engines look for when making recommendations, how to structure your website and content for AEO, what to focus on outside your website, how to use prompts to test visibility, and how to spot gaps for quick wins.
Yes, the session is highly practical and packed with tips, ideas and actionable advice. It includes interactive Q&A so you can get answers to your specific questions and leave with a clear understanding of how to benefit from AEO.
The training is designed for business owners, marketing teams, leaders and professionals across all industries who want to make their business more visible to active buyers using AI search tools.
Yes, a detailed guide is included with the training, packed with helpful tips and ideas you can reference after the workshop.
Yes, the AEO workshop can be provided ‘just for your company.’
About the Trainer
Nigel Temple delivers the training. He is a marketing and AI specialist who has provided SEO training for many years and was an early adopter of AI within marketing. He served as a Faculty Member and Course Director at CIM (Chartered Institute of Marketing) for 12 years and has trained over 10,000 marketing professionals.
The workshop dovetails between Nigel’s marketing, copywriting and SEO background and three years of AI strategy training. He uses AI in his business every working day and has advised over 3,000 clients.
Getting Started
To find out more or to request a proposal, email nigel@nigeltemple.com. You can also book a free consultation to discuss your specific needs.
Absolutely. The workshop includes interactive Q&A throughout, ensuring you leave with a clear understanding of how to benefit from AEO and answers to your specific business questions.
ChatGPT is the property of OpenAI. All trademarks acknowledged.
