The AIDCA copywriting model will help you to get better response:
1. Headline or opening line gets Attention
2. Product description generates Interest
3. The offer / proposition produces Desire
4. Guarantee / reassurance gives Conviction
5. Call to action Action generates sales
AIDCA can be used throughout your promotional mix.
Have you tried this model? Did it work for you?
Nigel provides copywriting training.
