Relevance AI https://relevanceai.com enables you to build and manage AI agents. It provides a range of tools aimed at automating business processes. According to Relevance AI it is: "The leading…
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Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction.…
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I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product.It is important…
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Testimonials help to create belief.I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses.Testimonials are more believable than you writing…
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Do you ask enough questions, within your marketing?The human brain automatically answers questions, doesn't it?If I asked you whether your favourite colour is blue, what happens?You probably found yourself answering…
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Customers have questions.How do you go about answering them?Do you have a phone number displayed on every page of your website?Is your phone number also on view in your website…
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Go for simple, easy to understand messages. Don't overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don't have time to…
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How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
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Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
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Success in marketing is all about taking action. The more you take the initiative and experiment, the more likely it is that you will succeed, although you may encounter failure…
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