I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
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The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…
If you need to get more business, here is a process that works: get in touch with five prospective clients a day. You can do this by: * Email: either…
When it comes to LinkedIn connection requests, what should you include in the message, particularly when you are connecting with someone that you don’t know personally? Here are some tips and…
“Thank you for your rapid response!” a prospective new client wrote in an email. “I am waiting for some other consultants to get back to me, so please bear with…
Have you noticed the green buttons that sometimes appear just underneath the circular photo of a member of LinkedIn? Starting informal conversations via a LinkedIn message can be an effective…
Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…