Here are some reasons to have a marketing budget: The budget is part of your marketing strategy(managed decline, status quo, growth) It is a statement of marketing intent and direction…
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During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
If you would like to learn how to get backlinks for your website, this checklist may help. Backlinks are external, or in-bound, hyperlinks pointing at your website. They are important…
“What is body copy?” “Is anyone going to read all this stuff?” I am used to being asked these questions during my marketing workshops. Body copy is a copywriting term. It…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
Have you ever had any creative thinking training? It provides you with an unfair advantage in business and in life. (Keep reading to discover a creative thinking tip). If you…
I am often asked how to get more website visitors. There are two answers to this question: 1. Work within your website 2. Work outside of your website Working within…
Here are some business blogging tips for you: Q. Is it a good idea to have a blog?A. Yes, it is, as it can help your search engine rankings, feed…
Success in marketing is all about taking action. The more you take the initiative and experiment, the more likely it is that you will succeed, although you may encounter failure…
When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
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