WordPress has a weak internal email system: PHP Mail. If you suspect that you are not receiving all of your contact form entries, it could be because they are being…
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Backlinks (i.e. external hyperlinks pointing at your website) are important. Go for quality in-bound links from high authority websites. Here is a checklist of ways to get more backlinks: Offer…
WordPress is popular If you already have a WordPress website, you are not alone. It is the world’s favourite CMS (Content Management System). If you are thinking of creating your…
Are wondering how to reduce your website bounce rate? Within this blog, discover:* How to find out what your bounce rate is* Why do visitors leave your site?* How to…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
Here are some thoughts on relaunching a YouTube channel, following the relaunch of The Marketing Compass YouTube channel: https://bit.ly/3byunXH * If you have had a channel for some time, reconsider your…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for blogs, social media updates,…
Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
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