Identifying the right SEO keywords can make a considerable difference to your results. Here is a step-by-step approach: Customer segmentation A customer segment is a group of people with shared…
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Most enterprises use multi-channel marketing. For example, they have a website, newsletter and social media accounts. In addition they may create videos, talk to journalists, go to events or advertise….
I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product. It is…
Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
When you write, engage the reader’s senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
Testimonials help to create belief. I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses. Testimonials are more believable than…
It is usually a good idea to only have one Mailchimp Audience. Think of this Audience as your central email database. You can have all of your (subscribed) contacts there….
Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
