CopywritingSelling

The AIDCA copywriting model

By November 6, 2017 No Comments

The AIDCA copywriting model will help you to get better response:

1. Headline or opening line gets Attention

2. Product description generates Interest

3. The offer / proposition produces Desire

4. Guarantee / reassurance gives Conviction

5. Call to action Action generates sales

AIDCA can be used throughout the promotional mix.

Have you tried this model? Did it work for you?

Nigel provides copywriting training.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker, author and thinker. He helps businesses to find more customers. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. Contact me and ask me a marketing question.

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