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Have you tried ChatGPT’s updated web search facility? There are fast, ‘conversational’ answers with links to web sources. You get written answers to your search query, not a list of websites to visit. You can then ask follow up questions in the same thread, just like you normally would with ChatGPT.

Unlike traditional search engines, there are no adverts.

Please note that this feature is available for paid users and is being rolled out for free accounts.

ChatGPT search

How to use ChatGPT online search

Type in your question or enter a search term directly within the chat interface. Click the web search icon within the chat interface (it looks like the world). Then click the up arrow, on the right hand side.

ChatGPT then provides a series of answers from the web, each one from a different website. Next to each answer is a small lozenge with some text in it. Click on a lozenge to go to the source website.

At the foot of the search results you will see ‘Sources’. Click on this and a list of website sources appears, including ones that may not have appeared in the visible search results.

Not happy with number of sources?

Tell ChatGPT: “More sources please” …or “More up to date sources please.”

Better than Google?

On the one hand, I like the conversational nature of ChatGPT search and the other benefits mentioned above. However, it is (currently) true that Google has a larger ‘search base’ of source material. Probably the answer for the time being is to use both search options and see how it plays out.

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Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: nigel@nigeltemple.com

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