Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
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How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
If you have the copywriting habit and produce interesting and relevant marketing copy on a continual basis, you will attract more customers. You will also learn a great deal and…
For thousands of years, humans have used stories to pass on information. We remember a story long after we have heard it. People forget facts and figures, but they can…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
