How to win more business via AI search: live training workshop

During this AI search for marketers and business owners live workshop, you’ll discover how AI searches can generate awareness, website traffic, enquiries and sales. It’s all about getting the AI systems to mention you.

Google search is still there. However AEO (Answer Engine Optimisation), also known as AI search optimisation and GEO (Generative Engine Optimisation) is on the rise. More and more buyers are using AI to find, evaluate and buy products and services.

AI driven search is changing how buyers find you. The workshop explains how tools such as ChatGPT act as answer engines, rather than search engines.

You’ll learn how to make your business visible inside these systems. The focus is on how to influence what AI recommends.

The session is practical. It’s packed with tips, ideas and practical advice. It uses real examples. It demonstrates how AEO supports SEO rather than replacing it. It also shows where traditional search is losing ground to AI driven discovery.

Many buyers now start with an AI assistant. They ask questions. They compare options. They shortlist suppliers. If your business is not present in these answers, you’re invisible at the point of decision.

Interactive Q&A

Get answers to your questions during this small group workshop, ensuring that you leave the training with a clear understanding of how to benefit from AEO.

You’ll learn how to make your business more visible to active buyers. The focus is on how to influence what AI recommends.

What you will learn

• How AI search works and how it differs from Google search
• What answer engines look for when making recommendations
• How to structure your website and content for AEO
• What you should focus on outside of your website
• How to use prompts to test your own AEO visibility
• How to spot gaps for quick wins

Significant opportunity for forward thinkers

Unlike traditional SEO, you can appear in AI search results quickly. Other companies are benefiting from AEO and they’re reaping the benefits. 2026 is going to be a great year for those who learn how to get AI’s attention.

This workshop dovetails between Nigel’s marketing background and three years of AI strategy training. It gives marketers and business owners a clear route from AI curiosity to measurable lead generation.

A detailed guide is included. It is packed with helpful tips and ideas.

Get answers to your questions, ensuring that you have a clear understanding of AEO, during this live, small group workshop.

In-house workshop

If you prefer, the workshop can be delivered as an in-house workshop. This would mean that we could focus on your website and AI Search strategy. Email: nigel@nigeltemple.com

Testimonials

“The ChatGPT training that Nigel delivered was both insightful and enjoyable. The agenda was clear and he welcomed questions throughout. I now feel a lot more confident using ChatGPT and would recommend this training to any new AI users.” ~ Christian Crowther-Smith, Creative Director, E.ON Next

“Thank you for the great AI session. It was really enjoyable and I’m left with lots of ideas.” ~ Tiffany L Lee, Vestergaard Sàrl

“Thanks for the ChatGPT training session. I found the demo to be very helpful and it has encouraged me to start using ChatGPT on a regular basis.” ~ Walter Blackburn, Founder, Presenting Success Ltd

“I found the training to be very informative and I enjoyed the relaxed style, which made it easy to ask questions. I am more informed and excited about discovering more about ChatGPT.” ~ Sallie Leslie-Golding, Pool Industry Promotions

“Following the AI training session with Nigel, I have completed in a morning, what would otherwise have taken several painful weeks to complete. Being able to quickly test ideas and phrasing is amazing.” ~ Ken Tombs, Business Compass

“Many thanks for a really comprehensive training session on ChatGPT. Nigel provided a clear and logical insight which has inspired me and given me the confidence to engage in the technology and explore how I can use it for my business.” ~ Kate King, Skylark Consulting

“An excellent ChatGPT workshop.” ~ Phil Whitting, FalTech GPS

Tuesday 27th January 2026 1pm-3:00pm UK time, online

Book your ticket(s) via Eventbrite:

• We will send you a link and joining instructions
• Up to 3 people from a single organisation can attend
• Each person requires their own ticket
• The session cannot be recorded
• The workshop can be delivered as an in-house workshop

Nigel Temple

Nigel is a marketing and AI specialist. For many years, he provided SEO training. Nigel served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He has advised 3,000+ clients and he has trained over 10,000 marketing professionals and business owners. He was an early adopter of AI within marketing and he uses AI in his business every working day.

Nigel combines his knowledge of marketing strategy, SEO and AI during this workshop.

ChatGPT is the property of OpenAI. All trademarks acknowledged.