Is your marketing team ready to get serious results from Claude? You may have used ChatGPT and now you are curious about Claude. How does it compare? What is it best at? How can it help your marketing team?

Marketing consultant, copywriter, trainer and AI specialist Nigel Temple will show you how to get the best out of Claude. Using marketing examples, he will demonstrate how the AI can make your team more creative, productive and successful.

This in-company training workshop can be tailored to your team’s specific needs. It can be delivered on-site or online.

Who is this training for?

• Marketing directors and managers
• Marketing teams
• Brand and content managers
• Copywriters and communications staff
• Companies, brands and charities
• Marketing agencies

What you will discover

• Live demonstrations of Claude for marketing
• How to use Claude for creative thinking and idea generation
• Using Claude for marketing strategy and planning
• Generating marketing campaign ideas and concepts
• Writing website pages, blogs, emails, social media posts and more
• How to train Claude to write in your brand voice
• Using Projects to build a persistent marketing workspace
• How memory and context make Claude more useful over time
• Creating Artifacts: documents, web pages and visual assets
• How to ask better questions and get better answers
• Dos and don’ts of AI marketing
• Data security, privacy and brand safety
• How Claude compares with other AI platforms

Live demonstrations throughout

There are live demonstrations using Claude AI throughout the workshop. Your team can ask questions, suggest scenarios and see Claude in action on real marketing tasks.

Interactive Q&A

Get answers to your questions. You will leave the training with a clear understanding of how to apply Claude in your marketing work.

About Nigel Temple

Nigel is a marketing consultant, copywriter, trainer and AI specialist. He has written more than three million words of sales and marketing copy.

Nigel served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He has advised over 3,000 clients and trained more than 10,000 marketers.

Nigel was an early adopter of AI within marketing. He uses Claude and other AI platforms in his business every working day. He combines his knowledge of creative thinking, new idea generation, marketing strategy, copywriting, customer attraction and AI throughout the workshop.

A detailed PDF guide is included. It is packed with helpful tips and ideas. A month of post-course support is also provided.

What people say about Nigel’s AI training

‘Following the training session with Nigel, I have completed in a morning what would otherwise have taken several painful weeks to complete. Being able to quickly test ideas and phrasing is amazing.’ ~ Ken Tombs, Business Compass

‘The AI training that Nigel delivered was both insightful and enjoyable. The agenda was clear and he welcomed questions throughout. I now feel a lot more confident and would recommend this training to any new AI users.’ ~ Christian Crowther-Smith, Creative Director, E.ON Next

‘I found the training to be very informative and I enjoyed the relaxed style, which made it easy to ask questions. I am more informed and excited about discovering more.’ ~ Sallie Leslie-Golding, Pool Industry Promotions

Workshop format

The Claude for marketing training workshop can be delivered virtually or in person. It can be tailored to your team’s needs. Please note that recordings cannot be made of the training.

Claude is the property of Anthropic. All trademarks acknowledged.