In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
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William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
I have found that business and marketing are creative thinking exercises. As a marketer, for example, you must be able to come up with new ideas all the time. The…
Creative thinking skills give you an unfair advantage in business. If you can create new ideas on demand, you’ll be better equipped to overcome challenges, create new product ideas and…