Are you ticking the right digital marketing boxes i.e. plan, CRM, website, content, SEO, social media, email marketing, smartphones and advertising? Increasingly, the boxes are connected. Here is a digital marketing checklist…
It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…
Here are seven reasons why your marketing is failing (or not working like a well oiled machine): STRATEGY In the midst of confusion, do you have a clear strategy? Does…
What are your Marketing Critical Success Factors? I have developed a list of 100 of them, based on 25 years’ of marketing consultancy / 2,500+ clients. What is working and what…
