Marketing consultant, trainer, writer and speaker

Marketing is all about customers

Every business needs to attract and keep them. The challenge is that the rules have changed. The old ‘push’ model doesn’t work any longer. Customers don’t liked to be pushed (do you?) If you need more customers, scroll down this page…

Marketing advice

4 step marketing model from Nigel Temple:

Step 1 Marketing strategy

*  Begin with a concise, written marketing plan and review it once a month.

*  Here is 17 point marketing strategy checklist.

*  Consider the art of brand positioning. Are you standing out from the crowd?

*  Build a brand, not just a business. To do this, have a clear brand strategy.

*  Your brand should be based on your values – for example, it is important to have integrity in marketing, isn’t it?

Step 2 Your website

*  Your website is your marketing hub and your website homepage first impressions matter.

*  Here is a Digital Marketing checklist.

Step 3 Your promotional mix

*  How many of these 36 promotional mix categories are you using?

*  There are at least 300 different promotional techniques, i.e. SEO, email marketing, online advertising, videos and press releases. How many of them are you using?

Step 4 Sales / Conversion

*  Are you using a defined sales process?

*  Do you have sufficient sales leads?

*  Can you predict future sales revenue reliably?

My best marketing advice tip is to keep learning on a continual basis. You can do so here: The Marketing Compass

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About Nigel Temple, Marketing Consultant

I write about marketing within my blog and we talk about it within  The Marketing Compass – which you can join for free. You can ask for some feedback on your marketing strategy, website or marketing activities there.

Nigel Temple marketing consultantEffective marketing advice and help from a professional marketing consultant, trainer, speaker and author. Over 3000 clients. Focus = improving sales and marketing results. If you’re looking for impartial sales and marketing guidance and ideas, you’re welcome to talk to me. I have probably had direct experience of your type of business. Call 01628 773128 or email me – I look forward to hearing from you.

My services include marketing consultancy, training, coaching, website copywriting and public speaking. I consult, train and give talks on marketing strategy and plans; copywritingwebsite strategy and reviews; SEO; MailChimp email marketing; and creative thinking.

Marketing consultant, trainer and speaker

Would you like to overhaul your marketing? If that’s a “Yes”, by all means contact me. I would be delighted to talk to you. Tel: 01628 773128 or email me by clicking here.

I wish you all the best with your marketing.
Nigel Temple Signature

 

More information:

Nigel served as a Faculty Member and Course Director with the Chartered Institute of Marketing (CIM), the world’s largest professional marketing body, for 12 years.

He holds an honours degree in marketing, from Greenwich University. He was originally trained to sell by Rank Xerox. Nigel is a trainer in Tony Buzan’s Mind Mapping and Learning-to-Learn systems.

Here is a glossary of marketing terms.

Follow Nigel on Twitter: www.twitter.com/nigeltemple