Step 1 Marketing strategy
* Here is 17 point marketing strategy checklist.
* Have a concise, written marketing plan and review it once a month.
* Consider the art of brand positioning. Are you standing out from the crowd?
* Build a brand, not just a business (there are multiple benefits if you do this). To do this, have a clear brand strategy.
* Your brand should be based on your values – for example, it is important to have integrity in marketing, isn’t it?
* Make your pricing part of your marketing strategy.
* Remember that marketing is all about customers. Are you making them feel good about you?
* Stay focused on your objectives, no matter what happens
Step 2 Your website
* Your website is your marketing hub and your website homepage first impressions matter.
* To what extent are you using your Content Management System’s functionality? An example of a CMS is WordPress. Here are some of the benefits of using WordPress.
* Spend more time working on your website and in particular, its content.
* Does Google love your website?
* Is your website generating new business?
Step 3 Your promotional mix
* Have enough people heard of you?
* How many of these 36 promotional mix categories are you using?
* How much time do you spend on marketing each day, week, month?
* Are you getting your fair share of referrals?
* Are you generating enough sales enquiries?
* Which social media platforms are you using?
* Are you following me here: www.twitter.com/nigeltemple
* …and here: www.linkedin.com/in/nigeltemple
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Is your marketing working like a well oiled machine?
* With regards to your promotional activities, are they:
a) Primarily time based i.e. your time?
b) Based on a modest budget + your time?
c) Primarily budget based i.e. using agencies / marketing staff?
Step 4 Sales / Conversion
* Are you using a defined sales process?
* If you have sales staff, are they trained, proactive and motivated?
* Are they building long term business relationships?
* Do you have sufficient sales lead to keep them busy?
* Can you predict future sales revenue reliably?
Step 5 Measurement
* “What gets measured, gets done” ~ Peter Drucker
* Look at your websites stats, i.e. Google Analytics, at least once a month.
* Count the number of sales leads that you receive and find out where they come from.
My best marketing advice tip is to keep learning on a continual basis. You can do so here: The Marketing Compass
If you are looking for marketing advice, look for a consultant with a proven track record. They should be prepared to spend some time listening to you and your unique situation and requirements.
You should expect to receive specific ideas and action points that are relevant to your enterprise and resources.
Nigel Temple is an independent marketing consultant. He has helped over 3,000 enterprises of all shapes and sizes to improve their results.
You can book Nigel for a one-off Marketing consultancy meeting to review / improve your marketing results or work with him for over the longer term. You can email him via firstname.lastname@example.org or call him on: 01628 773128