Marketing consultant, trainer, writer and speaker

Marketing is all about customers

Every business needs to attract and keep them. The challenge is that the rules have changed. The old ‘push’ model of marketing doesn’t work any longer. Consumers and business buyers don’t liked to be pushed (do you?) The internet has disrupted entire industries, as you may know, to your cost. Throwing money at the problem doesn’t work either (how much have you wasted in the last year?)

I write about marketing within my blog and we talk about it within  The Marketing Compass – which you can join for free. You can ask for some feedback on your marketing strategy, website or marketing activities there.

Nigel Temple marketing consultantEffective marketing advice and help from a professional marketing consultant, trainer, speaker and author. Over 3000 clients. Focus = improving sales and marketing results. If you’re looking for impartial sales and marketing guidance and ideas, you’re welcome to talk to me. I have probably had direct experience of your type of business. Call 01628 773128 or email me – I look forward to hearing from you.

My services include marketing consultancy, training, coaching, website copywriting and public speaking. I consult, train and give talks on marketing strategy and plans; copywritingwebsite strategy and reviews; SEO; MailChimp email marketing; and creative thinking.

Marketing consultant, trainer and speaker

 

Would you like to overhaul your marketing? If that’s a “Yes”, by all means contact me. I would be delighted to talk to you. Tel: 01628 773128 or email me by clicking here.

I wish you all the best with your marketing.
Nigel Temple Signature

 

 

Is your marketing working for you?

If not, it’s time to rethink your whole approach. Here are some questions for you, to get you started:

* Do you have a clear marketing strategy?
* Do you have a written marketing plan?

* Do you have sales and marketing targets?
* Have you segmented your markets?
* Have you considered your market positioning?
* Are you standing out from the crowd?
* Have you ever asked yourself: what is branding and how do I apply it?
* Are you happy with your pricing?
* What do you offer for free?
* How wide is your promotional mix?
* Are you getting your fair share of referrals?
* Is your website generating new business?
* Are you using Search Engine Optimisation (SEO)?
* Are you following me on Twitter: www.twitter.com/nigeltemple
* Which other social media platforms are you using?
* Is your marketing working like a well oiled machine?
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Are you measuring your marketing results?

Internet marketing strategy

The Mind Map shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist…

I often use Mind Maps when I am delivering internet marketing talks / presentations. I find that they help the audience to see the ‘big picture’. This Mind Map is all about internet marketing strategy and the branches refer to the following key points:

Internet marketing objectives

What is the primary objective of your internet marketing (i.e. website, SEO, newsletter, videos, social media)? To create awareness? To build relationships? To generate sales and revenue? I have asked thousands of seminar delegates this question. Interestingly, they are often hesitant in answering. How about you: do you know what the primary mission of your website is? If you are unsure, could this explain why you are not getting the results you are after?

Internet marketing skills

Are you technical by nature? Do you love to write? Are you a marketing professional? Successful websites are driven by strategic marketing thinking; they contain well written, compelling copy (website words); and they work seamlessly (i.e. the technology works so well that you don’t really notice it, in the same way that you don’t notice a car engine – until it starts playing up).

Online attraction processes

Are your website, newsletter and social media interactions engaging your customers, or failing to get their attention and interest? Are you educating them, when they are hungry for knowledge?

Content Management Systems

Which CMS do you use? Have you received any training, with regards to its features and functionality?

Social media campaigns

‘Social’ and ‘Search’ are merging. Now is the time to build your social media network. Don’t just be a ‘broadcaster’ (which is boring): be a conversationalist – you will be surprised by the difference.

Content production

As the old saying goes, ‘content is king’. My clients (and members of The Marketing Compass) tell me that the more they write, the more they sell. In addition to the written word, use videos and images (do you like the Mind Map? Mind Mapping was invented by Tony Buzan – Hello Tony!)

How to you spend your internet marketing time and resources?

Yes, I know that you are busy. Yes, I know that you already have a great deal to do. However, let’s face it, the future is digital. Spend some of your time learning about the new technologies. Spend some time writing and creating interesting content. Delegate the stuff that you don’t love to do to somebody else.

Internet marketing metrics and results

‘What gets measured, gets done’. This certainly applies to internet marketing. Are all your efforts actually generating money in the bank? It’s no use having lots of traffic, hits, followers, likes etc if you are not making money.

Accept that change is not going to go away (in fact, change will continue to accelerate). This a fantastic time to be alive, if you love to learn. I wish you well with your internet marketing journey.

Nigel Temple is an internet marketing consultant, author, speaker and trainer. He shows business owners, professionals and teams how to get better results from 21st century marketing – including online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales enquiries / sales. He is often asked to deliver his website review service – for business owners, boards of directors and teams.

Nigel has taught internet marketing since 2000. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.

To find out more about Nigel’s services email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about marketing, social media and digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!

Follow Nigel on Twitter: http://twitter.com/nigeltemple

Internet marketing consultancy services

Are you looking for internet marketing consultancy services? This is sometimes called digital marketing consultancy.

Nigel Temple has taught this subject since 2000. He has shown brand owners, corporates, small businesses, service companies, manufacturers, independent professionals and start-ups how to improve their internet marketing results.

His services include:
*  Internet marketing strategy planning / review
*  In depth website reviews
*  SEO (Search Engine Optimisation) advice
*  Webcopywriting reviews
*  Social Media marketing training and consultancy
*  Email marketing feedback
*  MailChimp training
*  E-commerce reviews

Any combination of the above can be delivered via consultancy, training or talks to groups of any size, anywhere in the world.

During his internet marketing seminars, Nigel has reviewed over 10,000 websites. His delegates and clients have shared with him what works and what doesn’t work, which has given Nigel a deep insight into which strategies actually work.

Nigel has an honours degree in marketing, has been a professional copywriter since 1986, served as a Faculty Member and Course Director with the Chartered Institute of Marketing (CIM) for 12 years; and has helped over 2000 clients to improve their marketing results.

* Discuss your website objectives, strategy, targets, Unique Visitors, stickyness, bounce rate and conversion rate with Nigel. Imagine going through your website, step-by-step and page-by-page with an internet marketing professional. Nigel does this on a regular basis. He is insightful and knowledgeable. He always makes the experience interesting and engaging.

* Are you reading this, following a Google search? A significant number of Nigel’s clients find him through Google. He has taught SEO strategies and techniques for many years and is also an SEO practitioner.

* Discover how to integrate Twitter, Facebook, Pinterest, Google+ and other social media platforms into your strategy and online marketing communications programme.

Nigel often receives calls from website owners, asking him why their website is performing so badly. He is always happy to have a quick look at the site in question. He usually finds that the answer is a combination of human and technical factors. Interestingly, significant amounts of money are seldom required to fix the problem.

To find out more, either email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128. We look forward to hearing from you.