Are wondering how to reduce your website bounce rate? Within this blog, discover:* How to find out what your bounce rate is* Why do visitors leave your site?* How to…
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I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
Here are some thoughts on relaunching a YouTube channel, following the relaunch of The Marketing Compass YouTube channel: https://bit.ly/3byunXH * If you have had a channel for some time, reconsider your…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for blogs, social media updates,…
Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
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