Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
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The speed at which your website appears is important. Amongst other things, website loading speed is a Google search engine ranking factor. If your site loads in less than a…
A digital marketing first strategy recognises that the world has changed. Everyone carries smartphones around with them, don’t they? A smartphone is, in effect, an extension of the human brain….
In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
Here is a list of digital marketing tools including several which are free. Advertising management Adroll – Self-service online advertising platform for running online ads, advert retargeting etc. Frank.ai – Frank’s brain is…
Writing connects everything within marketing. Art or Science? AIDCA model Copywriting tips How to write Use of the word You Blog writing Webcopy tips Better headlines Conversion rates
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
MailChimp is a popular cloud based email marketing platform. MailChimp Audiences MailChimp signup forms More subscribers Forms & Groups Campaign clickmap MailChimp Automation Capsule CRM MailChimp landing pages MailChimp glossary…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…