MozRank quantifies link popularity, based on a 0 to 10 scale. MozRank shows the importance of backlinks (i.e. inbound links). This is calculated by the number and quality of the…
Read More
Here is a checklist of press release ideas: Company news Company launch (new startup) Anniversary i.e. 10 years in business Expansion i.e. new markets, new branches etc Office or factory…
Do you send out press releases? If you do, include your full website address (URL) within the press release text. Provide a reason why the URL should be included. Printed…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
With the exception of the very young and perhaps the very old, everyone has a smartphone. We use them to answer questions, navigate, push back the tide of emails that…
Things are not the same as they used to be, are they? Change is in the air. Consumers have had their lives turned upside down. Many businesses will not survive….
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
Site Kit by Google is a free WordPress plugin. The plugin enables you to setup and configure Google services so that you can see Google Analytics, Google Search Console, PageSpeed…
What are the differences between Push and Pull marketing strategies? A Push strategy pushes the product or service at the customer. Therefore, it is product-focused. On the other hand, a…