During my copywriting training workshops, some of the attendees often say that they find it challenging to think of what to write about for their marketing campaigns. “What can I…
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Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
whatsmydns.net allows you to carry out a DNS lookup to check a domain name’s current IP address and DNS record information against multiple name servers located across the world. This means…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…