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The 12 Laws of Copywriting, by Nigel Temple

Do you need to get attention, get your message across and achieve better results? Are you looking for a proven copywriting system? Do you need to write easy to read, effective sales and marketing copy? Do you want people to take action?

If that’s a yes, The 12 Laws of Copywriting has been written for you. This inspiring book is packed with copywriting tips, advice and ideas.

Discover answers to your copywriting challenges. For example, how to overcome writer’s block, how to write effective headlines and the best way to sequence your copy.

Copywriting formulas are described, that will provide structure to your copy. There are helpful checklists as well as countless copywriting nuggets within this book.

Nigel Temple is a professional copywriter. He has written over three million words of copy for all forms of sales and marketing communication. Nigel has trained over 10,000 copywriters and marketing professionals, as well as thousands of business owners in marketing and copywriting. He has worked with charities, the public sector, multinationals, professional firms, manufacturers, product distributors, marketing agencies, startups and small businesses.

Buy your copy of The 12 Laws of Copywriting and find your inner copywriter.

Available via Amazon Kindle (you don’t need a Kindle to read it).

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How to Get Clients to Come to You describes a seven-stage system for attracting & keeping clients. Written for small businesses, it focuses on practical and proven low-cost marketing techniques. The book is packed with useful tips and ‘how-to’ information. It is written in a relaxed and entertaining style and for busy people!

“This book highlights simple yet effective principles for business success,” says Paul Gostick, Chairman of The Chartered Institute of Marketing (CIM). John Wright, National Chairman of the Federation of Small Businesses (FSB) writes, “Making sure that your potential clients know what you can deliver for them is a vital skill… Nigel Temple sets out how to do that in admirable detail and in a way that can be instantly implemented.”

The Guardian recommended the book and said that it contained ‘nuggets’.
Thames Valley News said: “An easy-to-read guide showing how to make your business highly profitable.”  CA Magazine said: “Lots of good advice. A quick, practical read.”  It has featured as a Book of the Month on The Business Channel, which is broadcast via Sky.

UK readers can order a signed copy for £9.99 including postage and packing.

International readers: please email us for prices.

Book review by Imogen Lock, Director, Sheeran Lock
“This is a gem of a book – packed full of practical, tried and tested techniques. It’s written in clear, concise English and is refreshingly jargon free. Each chapter describes one of the seven stages on the journey to attract and retain clients. There is an executive summary at the beginning and a marketing checklist and glossary of terms at the back, as well as other useful appendices.

Each stage is presented in short, snappy paragraphs with diagrams and break-out boxes to illustrate or reinforce points made. Chapter summaries provide a useful reminder of key elements and, collectively, a solid structure for a marketing plan. Headings, illustrations and break-outs make effective use of a single colour which draws the eye, whilst wide margins and generously spaced text make it very user-friendly.

How to Get Clients to Come to You is written with passion for – and a deep knowledge of – sales and marketing and is a compelling, up-beat and well-paced read. Don’t be fooled by its pocket size – it is crammed with information making it both an excellent reference and an invaluable stimulus for successful marketing.”