Think about the assumptions that you are making in your marketing.
Assumptions form a wall around you.
They can limit your thinking.
What are your marketing assumptions?
Are they limiting your results?
Are they limiting you?
Assumptions may include some of the following:
* Things will be largely the same next year
* Some marketing objectives are too difficult to achieve
* You can’t get to the top of page 1 of Google search
* Customers won’t accept a higher price
* You can’t break into a new market with limited resources
* You don’t have the time to continually learn new skills
* Your customers will always remain loyal to you
* Marketing has gone digital and so should we
* You don’t need to meet anyone in person any longer
* We should always follow what our competitors do
* Rational analysis will reveal all the answers
* Don’t send too many marketing messages
* Your new product or service idea probably won’t work…
“There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidised item.” ~ Steve Ballmer, Microsoft CEO, 2007
“I think there is a world market for maybe five computers.” ~ Thomas Watson, Chairman of IBM, speaking in 1943
“The telephone has too many shortcomings to be seriously considered as a form of communication.” Western Union president William Orton
“We don’t like their sound and guitar music is on the way out,” ~ Decca Records executive talking about no hopers The Beatles in 1962
