In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
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As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are...
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