Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
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What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
Have you ever had any creative thinking training? It provides you with an unfair advantage in business and in life. (Keep reading to discover a creative thinking tip). If you…
Success in marketing is all about taking action. The more you take the initiative and experiment, the more likely it is that you will succeed, although you may encounter failure…
In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
