Think about the assumptions that you are making in your marketing. Assumptions form a wall around you.They can limit your thinking. What are your marketing assumptions? Are they limiting your…
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What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
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Have you ever had any creative thinking training? It provides you with an unfair advantage in business and in life. (Keep reading to discover a creative thinking tip). If you…
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Success in marketing is all about taking action. The more you take the initiative and experiment, the more likely it is that you will succeed, although you may encounter failure…
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In an increasingly competitive world, creative thinking can give you the edge.The world is full of similar products and services.Creative thinking can help you to differentiate your brand, message and…
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As Bob Dylan sang: The times they are a changin'.The question is, are you prepared?From a marketing perspective, most customers don't really want to talk to a salesperson.Instead, they search…
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You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain.Success in marketing is based on habits, starting with strategic thinking. Taking time out…
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Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
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In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn't it? What would happen if we measured the number of creative ideas that were produced…
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William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
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