You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
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Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? I have been thinking about…
In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your business in this way. What is special about…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are…
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…
Do you like asking questions? In a meeting, are you known as someone who asks lots of questions? Or are you content to sit and listen? I am often surprised…