When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
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Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Should you use a push or pull marketing strategy? What is the differences between Push and Pull marketing?? A Push strategy pushes the product or service at the customer. Therefore,…
If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…
When it comes to LinkedIn connection requests, what should you include in the message? Particularly when you are connecting with someone that you don’t know personally? Here are some tips…
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