Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
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Testimonials help to create belief. I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses. Testimonials are more believable than…
Customers have questions. How do you go about answering them? Do you have a phone number displayed on every page of your website? Is your phone number also on view…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
