When people buy from you, they go through 5 stages: 1. Awareness Awareness building is a central aspect of marketing activity. What are you doing to raise brand awareness? 2….
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If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…
When it comes to LinkedIn connection requests, what should you include in the message, particularly when you are connecting with someone that you don’t know personally? Here are some tips and…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
What are Push and Pull marketing strategies? ‘Push’ means that you go out and find customers i.e. by cold calling, mass emails, direct mailshots and most forms of advertising. The problem…
Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
For several years, I have been a MailChimp trainer. During the training sessions, I am often asked about CRM solutions that work with MailChimp. There are several options and one…