Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Read More
As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Things are not the same as they used to be, are they? Change is in the air. Consumers have had their lives turned upside down. Many businesses will not survive….
What are the differences between Push and Pull marketing strategies? A Push strategy pushes the product or service at the customer. Therefore, it is product-focused. On the other hand, a…
When people buy from you, they go through 5 stages: 1. Awareness Awareness building is a central aspect of marketing activity. What are you doing to raise brand awareness? 2….
If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…
When it comes to LinkedIn connection requests, what should you include in the message? Particularly when you are connecting with someone that you don’t know personally? Here are some tips…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…