A digital marketing first strategy recognises that the world has changed. Everyone carries smartphones around with them, don’t they? A smartphone is, in effect, an extension of the human brain….
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If you are a startup or if you are thinking of launching a new business, here is a marketing checklist: Have a written marketing plan. Writing it all down will…
36 Promotional categories There are 300 ways to promote your business. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
The vast majority of your market is not looking to buy your product or service today. Or tomorrow, for that matter. A small percentage is actively looking. Inbound marketing brings…
If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
When people buy from you, they go through 5 stages: 1. Awareness Awareness building is a central aspect of marketing activity. What are you doing to raise brand awareness? 2….
Imagine telephoning someone that you don’t know. “Hello,” you say to them, “I was wondering whether you would like any (insert your product / service here)?” What sort of reception…
Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
The eight stars of marketing are: YOU As self-understanding leads to better understanding of the customer STRATEGY In the midst of confusion, have a clear strategy PLANNING Plan your work…
As everything continues to become digital, think of your enterprise as a competing data processing system. This idea is contained within Yuval Noah Harari’s book, Homo Deus. As a marketer,…