Marketing techniques seldom work on their own. Given that there are hundreds of promotional techniques available to you, think in terms of combinations. For example, for a particular marketing campaign…
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I am worried about the businesses which are not using AI. What will happen to them? Since 2022, I have been providing AI consulting and training services to companies. Some…
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Marketing is all about customers, even in an age of AI. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have…
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Here are 50 ways to promote your B2B business (taken from my master list which has 300+ methods). Advocates Alliance Marketing Partners Answer Engine Optimisation Article marketing Blogging Books Brochure,…
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Your enterprise should 'think brand' and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
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I'm often asked for marketing strategy advice as I have advised several thousand businesses. Here are some of the questions that I ask, during an initial conversation: * Do you…
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Do you need more clients? If that's a "Yes", then you need more sales leads. Here is a quick checklist: Sales and marketing strategy * Begin by working on your…
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A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
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Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…
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