When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
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What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
People are better at remembering images (faces, logos etc) than words. This is why it can be difficult to put a name to a face. The text ads that appear…
Should you use a push or pull marketing strategy? What is the differences between Push and Pull marketing?? A Push strategy pushes the product or service at the customer. Therefore,…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
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