Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
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I know that you are busy. If you are a marketer or business owner, your to do list never ends, does it? In changing times, it is important to take…
“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
Here is a quick checklist on how to integrate your marketing: ➤ Focus on your objective➤ Create market segments & keep referring to them➤ Write a marketing brief for team…
Here are some reasons to have a marketing budget: The budget is part of your marketing strategy(managed decline, status quo, growth) It is a statement of marketing intent and direction…
When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
