Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Read More
Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
People are better at remembering images (faces, logos etc) than words. This is why it can be difficult to put a name to a face. The text ads that appear…
Things are not the same as they used to be, are they? Change is in the air. Consumers have had their lives turned upside down. Many businesses will not survive….
What are the differences between Push and Pull marketing strategies? A Push strategy pushes the product or service at the customer. Therefore, it is product-focused. On the other hand, a…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
A digital marketing first strategy recognises that the world has changed. Everyone carries smartphones around with them, don’t they? A smartphone is, in effect, an extension of the human brain….
If you are a startup or if you are thinking of launching a new business, here is a marketing checklist: Have a written marketing plan. Writing it all down will…