You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
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Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
What are the differences between Push and Pull marketing strategies? A Push strategy pushes the product or service at the customer. Therefore, it is product-focused. On the other hand, a…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
The vast majority of your market is not looking to buy your product or service today. Or tomorrow, for that matter. A small percentage is actively looking. Inbound marketing brings…
When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…