In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
Read More
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
Should you use a push or pull marketing strategy? What is the differences between Push and Pull marketing?? A Push strategy pushes the product or service at the customer. Therefore,…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Founder of The Marketing Compass
Join thousands of marketers and business owners and receive impartial marketing advice and guidance. Discover effective marketing techniques and strategies. Tell our members about your products / services!
