Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
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Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
