How to become a marketing consultant

People often ask me how can they become a marketing consultant? Or how can they increase their skills in this area? Is it possible to take a step change from corporate life or even a different area of specialisation and become a marketing consultant?

Sometimes, the person asking the question has worked in large companies, where they had marketing agencies building websites, writing copy, doing Search Engine Optimisation, organising events and creating advertising campaigns etc. They may have been made redundant or they may have decided that it is time for a career change.

Alternatively, they may have had wide ranging commercial experience, including some experience of marketing. I have found they often want to extend their knowledge of digital marketing – which can appear quite daunting.

Or they may have worked in a marketing agency and feel that they want to take the next step in their career.

It could be the that they are tempted by the flexibility of being their own boss and working from home. Having been a successful marketing consultant for over 30 years, I have found it to be a varied, interesting way of life. You are continually meeting and talking to new people, learning new things and helping businesses to grow and prosper.

For the past decade, I have offered a Marketing consultant training course whereby I work 1-2-1 with people who are either looking to become a marketing consultant or enhance their skills in this area. In the latter case, it may be that a person with say a sales background finds themselves in the position of Marketing Manager (or Sales and Marketing Manager).

There is considerable demand for professional marketing advice from small business owners. Most enterprises want to improve the effectiveness of their marketing and they want to attract more customers. With the advent of digital marketing, startups and established businesses want to do more of their own promotional activities – hence the demand for practical, ‘how-to’ marketing advice.

During the course, I describe my customer attraction and service delivery system in detail as well as the  processes I use during my consultancy assignments.

The course agenda includes:

Marketing strategy
* How to create a professional marketing plan – instantly – for each new client
* Your marketing plan: the foundation of your business
* How to productise your services
* How to price your services
* How to select the right promotional techniques

Internet marketing
* Internet marketing strategy checklist
* How to review a website and give practical suggestions for improvement
* Simple steps for improving SEO results and Google rankings

Promotional techniques
* How to choose the right promotional mix for different types of clients
* Understanding the power of different promotional approaches
* How to generate maximum brand awareness

How to attract clients
* How to get clients to come to you
* How to sell without doing any selling (or cold calling!)
* How to get clients to recommend your services

Other modules can be added, for example copywriting skills.

The programme includes detailed handouts, templates, checklists etc.

If the trainee is based in the UK we can arrange to meet. If they are based elsewhere, the training can be delivered via Skype and email.

Nigel Temple

Nigel has over 30 years experience as a marketing consultant. He has helped over 3,000 enterprises to improve their marketing results.

Questions / booking

For further information on how to become a marketing consultant, email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128.