80% of the words on an average web page are not read: this course shows you how to solve this challenge. Do you want to improve your website writing skills and effectiveness? Are you looking for a professional Writing for the Web training course?
Writing for websites, blogs and newsletters is not the same as writing for print. Attention spans are shorter. Screens behave differently to printed pages. If you want your content to be found, you have to think like Google does. Successful webcopywriting draws the customer into the content, is easy to read and follows a structure. In a single afternoon in central London, Nigel will show you the secrets and shortcuts that are based on decades of insights gained from working with over 3000 clients.
In a digital economy, it is important to understand how people read web pages and online content. A few small changes can make the difference between success and failure.
Nigel Temple’s first book was entitled ‘Writing Copy for the Web’ (published by Hodder & Stoughton); he is also the author of Webcopy Writing (2015). He trained as a copywriter and has written over a million words of website content. Since the advent of the World Wide Web, Nigel has taught internet marketing strategy, website development, SEO and web copywriting. This intensive course distills his knowledge.
During this workshop, discover how to:
* Get the writing done
* Structure your webcopy
* Create better web pages and blogs
* Improve your newsletter words
* Style your words for the web
* Keep the reader reading
* Attract more visitors to your website
* Write effective online headlines
* Gain attention and keep it
* Decide on the optimum word count
* Improve your search engine rankings
* Generate more enquiries and make more sales
Alternatively, the website content training can be delivered as an in-house training session or as a talk to audiences of any size. You can choose between one day, half a day or ‘lunchtime learning’ time frames.
“Nigel Temple is one of the most entertaining and erudite marketing trainers and speakers you will find. I highly recommend him. He has a seemingly unlimited depth of knowledge.” Tom Evans, Shere Solutions
Please either fill in the form below, or mail firstname.lastname@example.org or call Joanna on +44 (0)1628 773128.
This Writing for the web training course can be delivered in Bedfordshire, Berkshire, Buckinghamshire, Essex, Hampshire, Hertfordshire, Kent, London, Oxfordshire, Surrey, Sussex, Wiltshire, or anywhere in the UK or internationally.
Writing for the web training course in Basingstoke, Birmingham, Bracknell, Bristol, Chelsea, City of London, Fulham, Guildford, Hammersmith, Hemel Hempstead, Henley-on-Thames, High Wycombe, London, Kensington, Maidenhead, Marlow, Newbury, Oxford, Reading, Salisbury, Slough, Southampton, Swindon, Uxbridge, Watford, Westminster, Windsor, Woking.