Answer Engine Optimisation (AEO) focuses on visibility within AI-generated responses, rather than traditional search rankings. It helps you to get your company, brand, product or service mentioned by AI systems such as ChatGPT, Claude and Google’s AI Overviews.
AEO is becoming more important as people shift from search engines to conversational AI tools.
AEO, also known as AI Search, includes changes you can make within your website as well as tasks outside of your website.
It includes writing content in a way that AI can understand. You need to include clear answers to user questions.
Answer Engine Optimisation is a visibility strategy.
AEO factors include:
- Question based headings
- Question-and-answer formatting
- Author credibility and evidence signals
- Concise explanations with supporting detail
- Consistent entity naming across pages
- FAQ sections that match real user queries
Does AEO matter?
Answer Engine Optimisation because of the rise in AI popularity amongst consumers and business people. They want answers, not just links to websites.
A simple framework can help:
• Define the entity (i.e. company, product) clearly
• State what it is in the first paragraph
• Explain how it works
• Show why it matters
• Support claims with evidence
• Add structured markup
FAQ
What is Answer Engine Optimisation in simple terms?
It is the art and science of getting AI to mention you.
How is Answer Engine Optimisation different from SEO?
SEO focuses on links. AEO focuses on appearing inside AI answers.
Does structured data matter for AEO?
Yes. Structured data clarifies entities and relationships for AI systems.
Nigel Temple provides Answer Engine Optimisation training workshops for companies.
Answer Engine Optimisation workshop.
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