If not, it’s time to rethink your whole approach. Here are some questions for you, to get you started:
* Do you have a clear marketing strategy?
* Do you have a written marketing plan?
* Do you have sales and marketing targets?
* Have you segmented your markets?
* Have you considered your market positioning?
* Are you standing out from the crowd?
* Have you ever asked yourself: what is branding and how do I apply it?
* Are you happy with your pricing?
* What do you offer for free?
* How wide is your promotional mix?
* Are you getting your fair share of referrals?
* Is your website generating new business?
* Are you using Search Engine Optimisation (SEO)?
* Are you following me on Twitter: www.twitter.com/nigeltemple
* Which other social media platforms are you using?
* Is your marketing working like a well oiled machine?
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Are you measuring your marketing results?