* Do you stand out from the crowd? Read this article about differentiation
* Build a brand not just a business and have a clear brand strategy
* What is the difference between positioning, differentiation and brand?
* Show your product or service in use | Set sales and marketing targets | Use a CRM
* Startup marketing advice
* Decide whether you are going for a digital marketing first strategy
* Your website is your marketing hub & your website homepage first impressions matter
* Website navigation bar | How to write website words
* Reduce your website bounce rate | The 1 second rule | Use website caching
* Website tools: Broken link checker | Check your website speed
* SEO strategy is important as it brings customers to you who are interested in your products / services
* Title Tags | Description Tags | Anchor text links | Robots.txt file
* 2022 SEO Guide | SEO keywords | SEO tips | SEO Citations | Long tail or short tail SEO?
* Link building | How to get backlinks
* Copywriting tips | Writing better headlines | 26 headline writing ideas
* Use the word ‘you’ more frequently within your copy
* Use the AIDCA copywriting model | Detailed what to write about checklist
* Continually strive to simplify your message | Message repetition
Need some help?
* Would you like to talk about your marketing strategy? You’re welcome to get in touch…
All of the articles researched and written by marketing consultant Nigel Temple.