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You have 1 second to convince customers to stay on your website

By July 13th, 2021No Comments

Imagine that you are seeing your website homepage for the very first time.

Your website has 1 second to convince you to ‘stick around town’.

When you glance at your website, do you get a good feeling?

Is it easy to understand what you do and deliver?

Two types of people visit your site: strangers and friends.

Strangers include people who are looking to buy.

Friends include customers and people that already know you.

Strangers are busy. They are on a mission. They want an answer to their question.

And they want it now.

Online, first impressions count.

The customer’s heart will either sing or sink as they look at your site.

How many customers are you losing, by not passing the ‘1 second homepage’ test?

If you are thinking about creating a new website or a second website click here

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: 01628 773128