Your enterprise should 'think brand' and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
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I'm often asked for marketing strategy advice as I have advised several thousand businesses. Here are some of the questions that I ask, during an initial conversation: * Do you…
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Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…
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