Here is a list of digital marketing tools including several which are free. Advertising management Adroll – Self-service online advertising platform for running online ads, advert retargeting etc. Google Ads – From…
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Imagine telephoning someone that you don’t know. “Hello,” you say to them, “I was wondering whether you would like any (insert your product / service here)?” What sort of reception…
Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
A member of The Marketing Compass asked me: "What is the difference between ‘positioning’, ‘differentiation’ and ‘brand’? Positioning refers to where a company (or brand) sits in the marketplace in...
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A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…
Have you thought about your marketing strategy? Here are 12 quick questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or…
I’m often asked for marketing strategy advice as I have worked with several thousand businesses in this area. Here are some of the questions that I ask, during an initial…
Your enterprise should ‘think brand’. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to see a checklist, which explains what the…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……
Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…