Write simple marketing messages.
Don’t overcomplicate or confuse people.
Edit your messages so that they are easy to read.
People are busy.
They don’t have time to figure it all out.
Make their lives easier, not harder.
You will generate more engagement.
People will ‘get what you do’.
They will tell their friends about you.
Your results will improve.
This is part of my work as a marketing plan consultant.
